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This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (January 2008)

Consumer generated media (CGM) originated as a reference to posts made by consumers within online venues such as internet forums, blogs, wikis, discussion lists etc., on products that they have purchased. Shoppers who are researching products often use other consumers' opinions when making buying decisions.

The term has evolved to include video, audio and multimedia posts created by consumers in support (or negative parody/in-protest) of products, brands and corporate institutions.

Pete Blackshaw, CMO for Nielsen Buzzmetrics, coined the term "consumer generated media" (CGM) years ago to describe the evolving consumer-created space on the internet.citation needed The idea has evolved from its early roots of consumer feedback via online letters and email to encompass new media such as video, pictures and social networking sites, as well as consumer-fortified media to describe the use of programs such as Digg.citation needed

Blogs

Concept Of Computer Generated Images And Their Application
Computer generated images (known as CGI) have become very popular over the past two decades, ... tool for filmmakers to bring their visions to the screen, be it by creating computer generated

Old Blog Entries from Live Spaces - Part 1
November 18 2006 Buying a New Laptop Computer It is that time, and everytime I literraly confuse myself with options oftentimes veering away from my main purpose whilst being distracted by bells and whistles that I may or may not use. Yes, it’s time to get a new laptop computer

Roxio Launches Toast 9 Blu-Ray Disc Authoring and Remote for iPhone
Roxio Launches Toast 9 Blu-Ray Disc Authoring and Remote for iPhone Roxio Launches Toast 9 Titanium Blu-ray Disc Authoring and Remote Video ... ®, a division of Sonic Solutions® (NASDAQ: SNIC), the leader in digital media software, redefines Mac ... , comes the need for consumer applications that allow users to enhance and enjoy their favorite movies

Building Trusted Partnerships that Drive Word of Mouth - Deborah Eastman
Dr. Laura Brooks from Satmetrix discussed the importance of building trusted relationships with customers and employees and how that results in the economics of word of mouth. She started with recent research in high tech, financial services and telecommunication industries that showed trusted relationships had a stronger correlation to

Australia: Job - Bride To Be social network?
As you know, regular readers of this here blog, I love a good wedding: ... . Previous experience working within a media or online environment would be beneficial

Sports Lift Up Downtrodden Town
Sports Lift Up Downtrodden Town May 3rd, 2008 by belleandsebastianke The economically battered city of Jeannette, Pa., is the home to Terrelle Pryor, the No. 1 college football prospect, and sports have long filled area residents with pride. The idea of companies using video for Web marketing is still new

[CGM][web2.0]ブログ・SNSなど、CGM系インターネット広告媒体の実力
ブログ・SNSなど、CGM系インターネット広告媒体の実力 CGM, web2.0 | このエントリーを含むブックマーク一般の生活者がネットを利用して情報発信するConsumer Generated Media＝CGM。いわゆるWEB2.0の潮流は、その台頭ぶりが顕著である。ブログ・SNS等のCGM系メディアを活用したインターネット広告は、侮りがたい媒体パワーがあると思われる。数字

INVERGE 2008 — COME TOGETHER
Click to Play http://www.inerge.comInverge: the interactive convergence conference–happening on Sept. 4+5 in Portland, Oregon–focuses on the invergence of media platforms (transmedia/cross-media), of virtual + physical, content + advertising, and corporate content + consumer-generated

Q & A With Goddess of Measurement KD Paine
KD Paine is one of the (terrific) speakers we've got lined up for BlogPotomac, ... to years, and measuring consumer generated media for 13 years. We design measurement programs ... Washington DC's premiere social media marketing event coming up on June 13, 2008

Q & A with Goddess of Measurement KD Paine
KD Paine is one of the (terrific) speakers we’ve got lined up for BlogPotomac, ... , and measuring consumer generated media for 13 years. We design measurement programs for clients ... Washington DC’s premiere social media marketing event coming up on June 13, 2008 (go for it…

Robert Scoble keynote at Media Relations Summit 08
The Future of Social and Consumer-Generated Media Robert amazed the audience with a walk through how he uses the latest technology tools. ... robert scoble at media relations 08 He asked the group who has never seen Twitter and about 75 percent raised their hands. And even more had never heard of Friendfeed. Yet he says if he were

How the detection of insurance fraud succeeds and fails
The Association of British Insurers (ABI) suggests that fraudulent claims cost the UK insurance industry over £1 billion a year, representing a 30% increase over a two-year period to 2001 (Association of British Insurers, 2001). The complexity of the problem matches its magnitude, and this complexity arises from a number of sources

Engaging The Socialite
How can social media publishers and advertisers really leverage user-generated content until they understand what exactly users do in these spaces — ... of this media (how many ring-tone and dating creatives should one consumer see in a day ... and how they actually interact with ad messages? In a new research report, social media

Portfolio Update - 04/30/08
By proceeding, I acknowledge that I have read and understood the Disclaimer, Performance Reporting Disclosure and Copyright Statements . Dear Clients, The following is my Performance Update and Outlook for April. All prices and returns are as of 4/30/08

CMLP Launches New Legal Guide Section on Intellectual Property
Back in January, we began rolling out the Citizen Media Law Project's Legal Guide. So far, we've published major sections of the guide covering Forming a Business and Getting Online, Dealing

A National Talent Search for Country Music’s Next Great Artist
Musicians who love the spotlight and dream of the day when millions of fans will scream their name now have the chance to show their mettle ... in the music industry: the rise of consumer-generated music content on the Internet and the success

The Currency of Social Media
So far, the only business model for Social Media (Social Networks, Wiki’s, blogs etc.) has been the advertising model ... firm or PR agency, is not being paid. It’s just Consumer Generated Media (CGM.) Many blogs ... of others. But Social Media is really about Social Production. Wikipedia is about getting others

Metrics Buzz
Doesn't the discipline of reputation management fall squarely in the domain of the PR professional? ... into the corporate reputation management biz: "CGM (consumer-generated media) has moved ... to invest in digital marketing to how to leverage social media in public relations," Blackshaw said

Learning About Social Media
Learning About Social Media May 2nd, 2008 I had a delightful lunch with Linda Zimmer of Marcom Interactive yesterday ... for better social media training options for PR and marketing folk, as well as the C-suite execs. In a ClickZ post today Pete Blackshaw of Nielsen Online says ”CGM (consumer-generated media) has moved

IRC Chat channels

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bitsjointirc.net #~mu~gen~

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Video

Last news

Where's the Money in User-Generated Content?
Media executives kick around the great question of the day for Internet entrepreneurs.

Retailers are most in touch with social media
Retail is scoring over travel and financial sectors when it comes to adopting a proactive approach for engaging consumers through social media.

Social media's future looks bright, apply sunscreen
Venture capitalists and entrepreneurs try to predict the future of the social-media business. It looks a lot like what we have now.

Telemundo Flexes Research, Consumer Insights Muscles, Partners With IAG, Nielsen
NEW YORK Telemundo is mounting a research initiative that includes nationwide engagement and ad performance metrics via a partnership with IAG Research and a deal with The Nielsen Co. to conduct digital and online survey data collection and focus group testing of marketer's media campaigns, messaging and content, the network said today.

Student Voices by MATT.org Launches Brickfish Campaign Asking Youth t (2º)
Get Creative about Border Issues 28/04/2008 19:00:00 Business Wire About Brickfish Brickfish(TM) is a social media advertising platform that taps into the power of consumer driven marketing on the Internet.

Reality Digital to Showcase Brand-Focused Social Media Leadership at Four Upcoming Conferences
Reality Digital(TM), a leading provider of brand-focused social media solutions for businesses, today

Reality Digital to Showcase Brand-Focused Social Media Leadership at Four Upcoming Conferences
Reality Digital(TM), a leading provider of brand-focused social media solutions for businesses, today announced that Founder and CEO Cynthia Francis will be presenting at four key conferences in May, including: The New Media TasteMakers Summit, Digital Hollywood, Digital Asset Management & Marketing Operations Symposium, and Streaming Media East Conference & Exposition.

Citizen journalism: The face of new media?
New media forms make it easier than ever for anyone to take on the role of a reporter

SpotMixer Levels the Playing Field for Online Video Advertising for Small- and Medium-Sized Businesses
SpotMixer, an innovator in online video advertising, today announced it has launched a video ad creation tool that allows any business, on any budget, to join the video ad revolution. A service of One True Media, SpotMixer has leveraged award-winning consumer video technology to offer merchants, online listings services and agencies a set of online video advertising solutions that enable ...

Mixercast Partners with Draftfcb to Launch First-of-its-Kind Ad Campaign as an Integrated Social Media and Television ...
Dockers® "Livemercial" Aired on The Tonight Show on April 29th; Viewers Then Encouraged to Compete by Creating Their Own User-Generated Dockers® Ad Online on the Mixercast Platform Inspired by the Original TV Commercial

Top websites

Consumer generated media - Wikipedia, the free encyclopedia
Consumer generated media (CGM) originated as a reference to posts made by ... "consumer generated media" (CGM) years ago to describe the evolving consumer ...

User-generated content - Wikipedia, the free encyclopedia
... by mass media. 3 Different types of user generated content ... Consumer generated media. Customer engagement. Creative commons. Crowdsourcing. Democracy Player ...

The Pocket Guide to Consumer-Generated Media - ClickZ
... Smarter Marketing " CMO " The Pocket Guide to Consumer-Generated Media ... is helping brands interpret, manage, and act on consumer-generated media (CGM) ...

cgm
... of consumer-generated media (CGM) ... Consumer-Generated Media Is Fragile -- Don't Mess It Up (9.6.06) 9/03 "Pull ... Consumer Generated Multi-Media (CGM2) ...

pete blackshaw

Knowledge Center: CGM
... results for the world's 20 largest brands are consumer-generated media sites ... Consumer-Generated Media. Consumer-Generated Media (CGM) is content ...

Nielsen BuzzMetrics :: CGM Overview
... BuzzMetrics is the global measurement standard in Consumer-Generated Media. ... from message boards to forums to blogs to consumer-generated multi-media (CGM2) ...

MindComet :: Consumer Generated Media Voodoo
... of all thing related to consumer generated media, such as blogging and online communities. ... Consumer generated media executed successfully will identify ...

MediaPost Publications - The Rise of the Consumer-Generated Media Machine -
... name to the phenomenon consumer-generated media (cgm) has helped, it appears, ... way, takes credit for coining the phrase "consumer-generated media. ...

Strategic Public Relations: Consumer-Generated Media
... looks like a cross between consumer-generated media and democratized publishing. ... August 21, 2007 in Consumer-Generated Media, Design, Four Links, Marketing, ...

Posts in groups

US-NY: New York-Analyst I (Research)

... BuzzMetrics products, develop a general knowledge of the landscape for consumer generated media build the foundational technical skills of a market research analyst.... Job Requirements . Demonstrated experience with interpreting data, performing quantitative and qualitative analyses . Working knowledge of consumer-generated media . Excellent writing skills . Strong understanding of Word, Excel and ...

US-NY: New York-Analyst I (Research)

US-NY: New York-Sales Director - Media Sales

...=ng ************************************************************** Job Title: Sales Director - Media Sales Job Location: NY: New ...Description: Posting Title Sales Director - Media Sales Job State NY : NEW ...Description The Director, Client Services - Media & Entertainment practice is responsible...management. Selling Nielsen Onlines consumer-generated media (CGM) research solutions to...

US-NY: New York-Sales Director - Media Sales

US-NY: New York-Analyst I

... and compiling custom and syndicated consumer-generated media reports for corporate clients. Responsibilities... with interpreting data, performing quantitative and qualitative analyses . Working knowledge of consumer-generated media . Excellent writing skills . Strong understanding ... qualitative analyses . Working knowledge of consumer-generated media . Excellent writing skills . Strong understanding...

US-NY: New York-Analyst I

Books

Word of Mouth Marketing: How Smart Companies Get People Talking