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Social Networking Potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network. SNP coefficients have two primary functions:

  • the classification of individuals based on their Social Networking Potential, and
  • the weighting of respondents in quantitative marketing research studies.
  • By calculating the SNP of respondents and by targeting High SNP respondents, the strength and relevance of quantitative marketing research used to drive viral marketing strategies is enhanced.

    Variables used to calculate an individual's SNP include but are not limited to: participation in Social Networking activities, group memberships, leadership roles, recognition, publication/editing/contributing to non-electronic media, publication/editing/contributing to electronic media (websites, blogs), and frequency of past distribution of information within their network.

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    Social Media Guru Seth Goldstein discusses Future of Social Media
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    [fm-news] Newsletter for Tuesday, April 29th 2008
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    Top websites

    Social networking potential - Wikipedia, the free encyclopedia
    Social Networking Potential (SNP) is a numeric coefficient, derived through ... classification of individuals based on their Social Networking Potential, and ...


    The Pitfalls, and Potential, of Corporate Social Networks
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