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Social Networking Potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network. SNP coefficients have two primary functions: By calculating the SNP of respondents and by targeting High SNP respondents, the strength and relevance of quantitative marketing research used to drive viral marketing strategies is enhanced. Variables used to calculate an individual's SNP include but are not limited to: participation in Social Networking activities, group memberships, leadership roles, recognition, publication/editing/contributing to non-electronic media, publication/editing/contributing to electronic media (websites, blogs), and frequency of past distribution of information within their network. Blogs Please Stop Calling It A Recession Please Stop Calling It A Recession Permalink to Scribd and StandOutJobs Partner in an Effort to Define the Useful Mashup Permalink to xtimeline Relaunches Site and Wiki Widget _ BMW AufxSt.llungsxort ausxSt.xssen thatxx welcomes Consumer Input Seth Goldstein on the Future of Social Media Startups UW hockey announces 6 newest members (CSTV U-WIRE) EU states seek to end divisions on Russia, Serbia (Reuters) Managing your online identity, NGE2 Conf 29-30 April Social Media Guru Seth Goldstein discusses Future of Social Media xtimeline Relaunches Site and Wiki Widget xtimeline Relaunches Site and Wiki Widget [fm-news] Newsletter for Tuesday, April 29th 2008 “A-list bloggers” comments on Twitter Marketing online Quran is terrorism Scribd and StandOutJobs Partner in an Effort to Define the Useful Mashup Scribd and StandOutJobs Partner in an Effort to Define the Useful Mashup [AAA of Homebased Businesses] Must Read ! Scam Alert ! WOWZZA ! Enterprise 2.0 is not Web 2.0 nor is it an Oxymoron - Cross Post from Fast Forward IRC Chat channels
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